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“I joined PCPI to get in on the certification process. The information given was very thorough and helpful to my job. I like having the information on hand to refer back to. Thanks PCPI.”

Monica Davis, Print Production Assistant, TTi

Specialized Certification:

How to Buy Digital and Variable Data Printing

Getting Started:

Self-Study Course

First course title: “How to Buy Digital and Variable Data Printing”
Release date: available now!
Course materials: Printed study guide, learning resources and pass/fail test
Applies to: Specialized Certification in Digital and Variable Data Printing
Certification good for three years
Register for Digital and Variable Data Printing Course Here!

Learning Outcomes:

Participants will describe in writing the difference between versioning, personalization or customization
Participants will list in writing 10 design or general tips for creating an effective variable data campaign
Participants will describe eight ways to evaluate a prospective digital and/or variable data supplier

How to Buy Digital and Variable Data Printing is packed with information to help you effectively:

Identify the basic technologies of digital and variable data printing.
Employ these services more effectively.
Apply best practices for creating and designing effective campaigns.
Identify how to best collaborate with your service providers on these special projects.
Drive digital and VDP campaigns that are profitable for both your company and your suppliers.

Benefits of Certification:

Recognize the real differences between buying digital and buying offset.
Identify how to avoid common mistakes when producing digital and variable data projects.
Discover how to find the right digital printer.
Receive checklist for equipment and services.
Set quality and service expectations.
Effectively manage data.
Uncover hybrid solutions.
Prepare files for digital and multi-channel.
Receive helpful resources such as lists of terminology and additional resource materials.

Who Should Apply for Certification
This certification program is perfect for print buyers, production professionals, designers and marketers - anyone that buys or specifies printing including:

managers of print buyers and production professionals
seasoned buyers
novice buyers
marketers
this is also an excellent program for sales representatives and solution providers

Upon Successful Completion of Certification:

Upon receipt of a “pass” test result notification, you will also receive a certificate suitable for framing and display attesting that you have successfully fulfilled the requirements awarding you a Specialized Certification in Digital and Variable Data Printing from PCPI. A score of 80% or higher results in certification.
In addition upon passing, we will send you our customizable letter and press release templates announcing that you have been awarded this certification. The personalized letter and press release to promote your certification may be shared with your employer, peers, business associates, clients, friends and family.
PCPI also encourages the use of the D&VDP designation following your name on business correspondence such as business cards and stationery to signify your certification.

Xerox Corporation and Hewlett Packard are proud sponsors and contributors to our “How to Buy Digital and Variable Data Printing” course.

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Phone: 703-534-9379